MALUMA OPENS NEW CENTER FOR HIS FOUNDATION «EL ARTE DE LOS SUEÑOS» IN MEDELLÍN, COLOMBIA
Around 130 dreamers from six different towns in Antioquia are part of the foundation that since 2016 has been working to make dreams come true for young people and children who see Maluma as an inspiration and a role model. The new center consists of 300 square meters divided into the following areas: a Clinic for psychosocial care, a recording studio, administrative offices and three large soundproof classrooms for singing, dancing, and percussion.
Maluma and Manuela alongside their parents Marlli and Luis Alfonso cut the inauguration ribbon in a celebratory moment as the dreamers cheered on.
Juan Luis is an inspiration for these teenagers, showing them that dreams do come true, as long as you work hard for them. The artist has been involved in supporting all of the Foundation’s projects and his work around the world is a source of motivation for the dreamers.
Maluma is one of the leading voices in Latin music and a bona fide global youth idol. Born Juan Luis Londoño in Medellin, Colombia, he formulated his artistic moniker Maluma from the first two letters of the names of his mother, father and sister.
The 2018 Latin GRAMMY award winner for Best Contemporary Pop Vocal Album (for F.A.M.E.) is one of social media’s most popular artists with over 23 million Facebook fans, 6 million Twitter followers, and a whopping 60 million Instagram followers, making him the leading Latin male artist on Instagram and the first and only one to surpass 50 million followers. His official YouTube/VEVO channel has more than 26.8 million subscribers, having earned him a YouTube Diamond Play Button Award.
With his Maluma World Tour he has achieved unparalleled success, having sold over one million tickets in 105 worldwide concerts in 2017 alone and becoming the top concert-selling Latin artist in the world. In 2018 and 2019, he broke records achieving full houses in all of his shows throughout the United States and Europe selling out Madison Square Garden (New York), the American Airlines Arena (Miami) and two The Forums (Los Angeles), among others. With his 11:11 World Tour he also sold out Israel’s largest venue, Yarkon Park in Tel Aviv (60,000+ audience); made history at the 18th annual Mawazine Festival in Rabat, Morocco, setting an all-time attendance record with his headlining concert in front of 200,000 people; and performed for the first time ever in Riyadh, Saudi Arabia in front of 25,000.
In 2018, Maluma entered the fashion scene with his edgy, youthful and authentic look, and style. He has been named a “Menswear Icon in the Making” and “Men’s Fashion’s Newest Muse” by Vogue. In addition, he was one of GQ’s “Men of the Year” in 2019 and continues to gain the fashion support of designers such as Kim Jones (Dior), Jeremy Scott (Moschino), Olivier Rousteing (Balmain), Donatella Versace, Calvin Klein, Christian Louboutin, Louis Vuitton and more. In 2019, he attended the Met Gala for the first time, being one of the first Latin urban artists of this generation to be invited by Anna Wintour. Maluma has also released top campaigns and commercials as the face of global brands such as Moet Hennessy, Michelob and Adidas.
Since joining Sony Music Latin in 2015, Maluma has released five albums Pretty Boy Dirty Boy (2015), F.A.M.E. (2018), 11:11 (2019), Papi Juancho (2020) and 7DJ (2021). Maluma is the youngest artist to simultaneously hold both the #1 and #2 spots on Billboard’s Latin Airplay chart and only the sixth act to ever achieve the feat he has now repeated three times. To date Maluma has had twenty-one #1 singles on Billboard’s Latin Airplay chart.
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