Global Latin music idol MALUMA has just dropped his new single, melodic urban pop banger «Sobrio» («Sober») along with its sizzling music video, which includes several celebrity cameos. «Sobrio» is the first single off the artist’s upcoming album.

In attitude he had in «HAWÁI»; this time he shows a more vulnerable side. The lyrics tell the story of someone who is only able to gather the courage to call his ex-girlfriend to tell her he misses her and say he is sorry, only after he has been drinking.

Thus, in the beautiful cinematic music video shot in Los Angeles by renowned director Jessy Terrero of Cinema Giants, we encounter a Maluma that is definitely not as he drowns his sorrows when he sees his girl, played by Israeli fashion supermodel Eden Fines, on a date, with reality star Scott Disick, and then gathers the liquid courage to confront them, making a fool of himself in the process while still somehow looking cool as only Maluma could do. Besides cameos from Disick, singer/rapper Saweetie, actor/singer/model Quincy Brown and Australian supermodel Shanina Shaik, the video has an unexpected not-to-be-missed ending.

And what will be even more unmissable is the artist’s upcoming tour . . . Maluma is currently in the midst of rehearsals for Maluma’s PAPI JUANCHO MALUMA WORLD TOUR, his first live, in-person tour since the beginning of the pandemic. The North American leg of the PAPI JUANCHO MALUMA WORLD TOUR kicks off on September 2nd in Sacramento, California and will make stops in more than

The dates for the North American leg of the PAPI JUANCHO MALUMA WORLD TOUR include:
Thursday, September 2nd: Sacramento, CA – Golden 1 Center
Friday, September 3rd: Los Angeles, CA – The Forum
Saturday, September 4th: Las Vegas, NV – Michelob Ultra Arena
Thursday, September 9th: San Jose, CA – SAP Center
Saturday, September 25th: Odessa, TX – La Hacienda Event Center
Sunday, September 26th: San Antonio, TX – AT&T Center
Thursday, September 30th: Bridgeport, CT – Webster Bank Arena
Friday, October 1st: New York, NY – Madison Square Garden
Saturday, October 2nd: Washington DC – Capital One Area
Sunday, October 3rd: Greensboro, NC – Greensboro Coliseum Complex
Thursday, October 7th: Atlanta, GA – StateFarm Arena
Friday, October 8th: Orlando, FL – Amway Center
Saturday, October 9th: Miami, FL – FTX Arena
Sunday, October 10th: Fort Myers, FL – Hertz Arena
Thursday, October 14th: Dallas, TX – American Airlines Center
Friday, October 15th: Laredo, TX – Sames Auto Arena
Saturday, October 16th: McAllen, TX – Payne Arena
Thursday, October 21st:  Toronto, ON – Scotiabank Arena
Friday, October 22nd: Montreal, QC – Centre Bell
Sunday, October 24th: Chicago, IL – Allstate Arena

About MALUMA:
Maluma is one of the leading voices in Latin music and a bona fide global youth idol. Born Juan Luis Londoño in Medellin, Colombia, he formulated his artistic moniker Maluma from the first two letters of the names of his mother, father and sister.

The 2018 Latin GRAMMY award winner for Best Contemporary Pop Vocal Album (for

With his Maluma World Tour he has achieved unparalleled success, having sold over one million tickets in 105 worldwide concerts in 2017 alone and becoming the top concert-selling Latin artist in the world. In 2018 and 2019, he broke records achieving full houses in all of his shows throughout the United States and Europe selling out Madison Square Garden (New York), the American Airlines Arena (Miami) and two The Forums (Los Angeles), among others. With his 11:11 World Tour he also sold out Israel’s largest venue, Yarkon Park in Tel Aviv (60,000+ audience); made history at the 18th annual Mawazine Festival in Rabat, Morocco, setting an all-time attendance record with his headlining concert in front of 200,000 people; and performed for the first time ever in Riyadh, Saudi Arabia in front of 25,000.

In 2018, Maluma entered the fashion scene with his edgy, youthful and authentic look, and style. He has been named a “Menswear Icon in the Making” and “Men’s Fashion’s Newest Muse” by Vogue. In addition, he was one of GQ’s “Men of the Year” in 2019 and continues to gain the fashion support of designers such as Kim Jones (Dior), Jeremy Scott (Moschino), Olivier Rousteing  (Balmain), Donatella Versace, Calvin Klein, Christian Louboutin, Louis Vuitton and more. In 2019, he attended the Met Gala for the first time, being one of the first Latin urban artists of this generation to be invited by Anna Wintour.  Maluma has also released top campaigns and commercials as the face of global brands such as Moet Hennessy, Michelob and Adidas.